Why don’t the maisons ever mention the mass of their watches in the specifications?

What really irks me about major or minor watch companies is the omission of a hugely important specification, the mass of a watch. It’s almost impossible to find the mass of most watches on the company’s website or elsewhere. Some select websites will indicate the mass of a certain watch because they have actually put the watch on a scale. It is a glaring omission on most watch websites if not all which indicates that this spec is just not important enough to mention. But to me, this is one highly important specification that will determine whether or not I will purchase the watch. Wearability is extremely important to my decision and I believe many others feel the same. Check Rolex, no, Patek Philippe, no, Audemars Piguet, no, A. Lange and Sohne, no. Surely an independent brand like F.P. Journe would want to display their mass to dare to be different from the crowd. No. I haven’t found any watch company that displays any mass anywhere on their website although if anyone would start a trend, it would be F.P. He is avant-garde enough to pioneer such a detail just like he manufactures his timepieces. By the way, I really admire that guy. I classify him up there with Newton, Riemann, Gauss. I am chasing a Journe piece and anyone who wants to appreciate otherworldly horology must essentially wear a Journe.

Some iconic models such as the Rolex Platinum Daytona I can understand don’t need any indication that they are “heavy”. That one is well known to be north of 250g including the bracelet and clasp. A stainless Rolex Submariner with steel links and clasp is typically 150g plus or minus a few links. A Patek Philippe Aquanaut 5167a with rubber straps and clasp weighs all of 84g. The Sub and the Aquanaut differ by a significant amount statistically and comfort wise. I can really appreciate the lightness of the Aquanaut as compared to the Sub on the wrist. But for someone who has never worn those models, they would have no idea of this difference by surfing the Rolex or Patek websites. Even YouTube videos rarely ever mention the mass of these watches. Qualitative terms such as “heft” and “light” sometimes come up but what does that really mean? What we need is quantitative data to give us a frame of reference just like the rest of the working world. The “theory of general watch relativity”. It would be so informative to know that a platinum F.P. Journe in its entirety weighs a third more than a steel Rolex Submariner. But who the hell knows from their websites? It’s not like I can go out to my local AD and try on a couple of platinum Journes and compare with a Rolex Submariner, which are just so available to view. In general though, the mass of a watch is impossible to determine from any photograph or video found on any Internet social media.

In this day of information overload, it is so archaic that watch companies mention watchmaker’s specifications that no one really cares about but fail to mention what is important for watch wearers who make up most of the watch community. To their credit most of the important criteria are noted such as case thickness, bezel diameter, accuracy, power reserve, water depth tolerance etc…, but equally important is the damn mass of the thing I will be wearing for most hours of the day. To be technically accurate I mean mass instead of weight to please the physicists and engineers out there. But whatever, just display the weight or mass , whatever you want to call it for God’s sake. It’s not like it would take huge R & D or huge capital to just display the weight on their specifications. I can bet it would be free. But it would make a world of difference for someone like me and I can surely bet that it would for many others too. At least a surer bet than the price direction of Bitcoin.

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